About - Birch Events

The Story of Birch

Authenticity is the throughline at Birch. It’s what’s taken us from a balloon shop in Brooklyn to the world’s stage. Those who follow us know we like to serve the real behind the pretty, and the story of our Birch beginnings is no different.

The Birch Edge

We are an empathic, wildly talented, and uniquely positioned design and production house. Backed by substantive knowledge and an easy approach, working with us unlocks a world of benefits at your disposal. Explore below the characteristics that separate Birch from the rest.

A Team
Powered by
Empathy and
Humility

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Our Executives

Josh Spiegel

Founder + CCO Toggle Full Bio

Lance Emanuel

CEO Toggle Full Bio

Erin Weekly

Head of Operations Toggle Full Bio

Oved Lib

CFO/Ops/HR Toggle Full Bio
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“ALL IN” is a mindset. It's showing up each day ready to bring your best, showing up for your clients, and, most importantly, showing up for each other.

Our Team

Josh Spiegel

Founder + CCO
Josh Spiegel, New York-based Founder and Chief Creative Officer of Birch Event Design, revolutionized the luxury event industry with a high-touch approach to bespoke decor, floral design, and production, and has gained international acclaim for transforming spaces into stunning, memorable experiences. Under Josh's leadership, the BIRCH team specializes in crafting moments by which all other moments are measured. Birch has been featured in leading style publications including Vogue, Harper's BAZAAR, People, and Brides, cementing his status as a trailblazer in the luxury event space.

Lance Emanuel

CEO
Lance Emanuel is the CEO of Birch, where he brings a scale-minded approach to the traditionally boutique world of luxury events. With a background in law and as a serial entrepreneur, Lance has spent over a decade founding, growing and advising high-growth companies across tech and emerging markets before turning his focus to an industry historically overlooked by most investors—but one with extraordinary potential for profitability, innovation, and transformation. Initially brought on as a strategic advisor, Lance joined Birch’s executive team in 2023 to lead operational expansion, tech adoption, sales and business development. He’s since helped position Birch as one of the first event design studios to blend high-end creative execution with scalable infrastructure—modernizing logistics, expanding margin models, and unlocking new service tiers without diluting brand equity. A graduate of the University of Michigan and Cardozo School of Law, Lance brings a unique vantage point to events, with a deep understanding of the intersection of technology, business, design, and untapped market opportunities in the space.

Erin Weekly

Head of Operations

Oved Lib

CFO/Ops/HR
How do you describe your design aesthetic?
Minimal, clean lines, and warm.
Describe your ideal day off.
Not getting a single phone call or message and being out in nature.
What’s the best advice you ever got?
If I'm not for myself, who will be? In other words, sustainable inspiration can only come from within.

Ready to dream something different?

Let's Play.

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