About - Birch Events

The Story of Birch

Authenticity is the throughline at Birch. It’s what’s taken us from a balloon shop in Brooklyn to the world’s stage. Those who follow us know we like to serve the real behind the pretty, and the story of our Birch beginnings is no different.

The Birch Edge

We are an empathic, wildly talented, and uniquely positioned design and production house. Backed by substantive knowledge and an easy approach, working with us unlocks a world of benefits at your disposal. Explore below the characteristics that separate Birch from the rest.

A Team
Powered by
Empathy and
Humility

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Our Executives

Josh Spiegel

Founder + CCO Toggle Full Bio

Lance Emanuel

CEO Toggle Full Bio

Hillary Patriquin

Head of Operations Toggle Full Bio

Oved Lib

CFO/Ops/HR Toggle Full Bio
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“ALL IN” is a mindset. It's showing up each day ready to bring your best, showing up for your clients, and, most importantly, showing up for each other.

Our Team

Design

Avi Stahler

Senior Event Designer Toggle Full Bio

Amelia Sherman

Senior Event Designer Toggle Full Bio

Leigh Lloveras

Senior Event Designer Toggle Full Bio

Bridget Murphy

Event Designer Toggle Full Bio

Maggie Jones

Design Associate Toggle Full Bio

Fabrizio Cuomo

Senior Event Designer Toggle Full Bio

Vikram Panicker

Senior Event Designer Toggle Full Bio

Suki Herbert

Event Designer Toggle Full Bio

Maggie Jones

Design Associate Toggle Full Bio

Operations

Alexa Greco

Procurement and Logistics Coordinator Toggle Full Bio

Ariel Kerrigan

Event Producer Toggle Full Bio

Trevor Hildebrand

Senior Floral Operations Manager Toggle Full Bio

Anees Joya

Technical Designer Toggle Full Bio

Cat Saint-Jean

Event Producer Toggle Full Bio

Chuy Rodriguez

Head of Floral Production Toggle Full Bio

Jose Najera

Design Associate Toggle Full Bio

Kristin D’Angelo

Lead Producer Toggle Full Bio

Michaela Petigrow

Event Producer Toggle Full Bio

McKenna Ceci

Staffing & Logistics Manager Toggle Full Bio

Steaven Nieto

Warehouse Operations Manager Toggle Full Bio

Sales

Kelsea Olivia

Head of Brand Toggle Full Bio

Harper Drew

Account Executive Toggle Full Bio

Sal Racicot

VP of Sales Toggle Full Bio

Jamie Lee

VP of Corporate Sales Toggle Full Bio

Josh Spiegel

Founder + CCO
Josh Spiegel, New York-based Founder and Chief Creative Officer of Birch Event Design, revolutionized the luxury event industry with a high-touch approach to bespoke decor, floral design, and production, and has gained international acclaim for transforming spaces into stunning, memorable experiences. Under Josh's leadership, the BIRCH team specializes in crafting moments by which all other moments are measured. Birch has been featured in leading style publications including Vogue, Harper's BAZAAR, People, and Brides, cementing his status as a trailblazer in the luxury event space.

Lance Emanuel

CEO
Lance Emanuel has spent more than a decade cultivating seed and early-stage companies into multi-million-dollar enterprises. He has a seasoned background overseeing critical aspects of business operations in highly regulated markets, including as a high-level executive in the technology and premium cannabis sectors.

Hillary Patriquin

Head of Operations
What’s your go-to drink after a long day of Birching?
Espresso martini – so I can keep Birching.
Describe your ideal day off.
Have a chance to sleep in, take a walk to grab a coffee, read a book, and have dinner out with friends that turns into a spontaneous late night. I value any opportunity to be present and enjoy the moment.
What's the best part of your job?
Being a guide for the team while offering support, and working as a unit to be proactive and take action.

Oved Lib

CFO/Ops/HR
How do you describe your design aesthetic?
Minimal, clean lines, and warm.
Describe your ideal day off.
Not getting a single phone call or message and being out in nature.
What’s the best advice you ever got?
If I'm not for myself, who will be? In other words, sustainable inspiration can only come from within.

Avi Stahler

Senior Event Designer

Amelia Sherman

Senior Event Designer
What’s your go-to drink after a long day of Birching?
An iced oat Cortado. Before, during, and after a long day of birching ;)
How would you describe your personal and/or design aesthetic?
Understated elegance with muted toned flowers and dim lighting.
Where do you find inspiration?
Restaurant design and, of course, the rabbit hole of Pinterest.

Leigh Lloveras

Senior Event Designer
What’s your go-to drink after a long day of Birching?
Dirty martini, three olives.
How do you describe your design aesthetic?
Eclectic Maximalist. Lover of Color + Texture + Print. Unapologetic fan of patterns on patterns on patterns. Loves a moody floral moment.
What's the best part of your job?
Getting to tell a whole new design story with each client and dream with them to make it unique and totally them.

Bridget Murphy

Event Designer

Maggie Jones

Design Associate

Fabrizio Cuomo

Senior Event Designer
How do you describe your design aesthetic?
Creative, elevated, and curated.
What’s the best advice you ever got?
Try Adderall.
Where do you find inspiration?
Fashion, photography, architecture, and my cat.

Vikram Panicker

Senior Event Designer
How do you describe your design aesthetic?
Generally lean more refined in my personal style and design sense.
Describe your ideal day off.
What’s a day off?
What's the best part of your job?
Seeing it all come to life is gratifying. There’s something incredibly special about being a part of a milestone moment in someone’s life.

Suki Herbert

Event Designer
How do you describe your design aesthetic?
I love moving between and playing with a variety of aesthetics. For me, my focus is always to seek originality, to tell a story, and to harmonize elements to create a truly sophisticated design.
Describe your ideal day off.
Ideally it’s a spring day spent out and about. Head to the flea market to hunt for art and antiques, then a picnic in the park with my friends and family.
Where do you find inspiration?
Everywhere and anywhere. You can always find something of beauty in the least likely of places.

Maggie Jones

Design Associate
What’s your go-to drink after a long day of Birching?
Buenos Aires Gin.
How do you describe your design aesthetic?
Eclectic modernism.
What’s the best advice you ever got?
Your life is as good as your mindset.

Alexa Greco

Procurement and Logistics Coordinator

Ariel Kerrigan

Event Producer

Trevor Hildebrand

Senior Floral Operations Manager

Anees Joya

Technical Designer
What’s your go-to drink after a long day of Birching?
Masala Chai.
How do you describe your design aesthetic?
My design aesthetic revolves around translating conceptual designs into 3D visuals and generating detailed CAD drawings, measurement charts, and construction methods. This approach serves as a guide for a successful manufacturing process. We aim to ensure the final product attains the highest quality standards and meets all necessary specifications.
What’s the best advice you ever got?
Learn every day.

Cat Saint-Jean

Event Producer
How do you describe your design aesthetic?
I like anything lush with a whimsical and romantic feel.
Describe your ideal day off.
Somewhere in Mexico soaking up the sun.
What’s the best advice you ever got?
Let your light shine so bright that others can find their way out of the darkness.

Chuy Rodriguez

Head of Floral Production
What’s your go-to drink after a long day of Birching?
Long Island Iced Tea.
How do you describe your design aesthetic?
Rule-breaking and innovative.
Where do you find inspiration?
Nature and big cities.

Jose Najera

Design Associate
What’s your go-to drink after a long day of Birching?
Espresso Martini because I’m basic.
What’s the best advice you ever got?
Stay humble.
What's the best part of your job?
Getting to see the end result and the client's face when they walk into the room you worked on for hours.

Kristin D’Angelo

Lead Producer
How do you describe your design aesthetic?
It’s all in the details. Minimalistic but intentional.
Describe your ideal day off.
A day on my boat with my family, usually with a book in hand, followed by a good dinner with cousins somewhere with good drinks and music so we can dance.
What's the best part of your job?
All the travel. Exposure to so many different cultures and ways of life.

Michaela Petigrow

Event Producer
What’s your go-to drink after a long day of Birching?
Shamelessly, a cold DC (otherwise known as a Diet Coke).
What’s the best advice you ever got?
Work smarter, not harder.
What's the best part of your job?
Getting to work on so many different types of events each week, sometimes 5+ at one time. My day is never the same and I live for the chaos!

McKenna Ceci

Staffing & Logistics Manager
How do you describe your design aesthetic?
Purple palooza.
Describe your ideal day off.
A coffee and breakfast sammie from Daily Provisions followed by a massage at my favorite spa in the West Village. Then spending the rest of the day in the comfort of my home snuggling my kitties and watching romantic comedies with a bowl of my grandfather's spaghetti recipe. And Ubering to and fro – no MTA on my perfect day!
What’s the best advice you ever got?
It’s easier to be kind.

Steaven Nieto

Warehouse Operations Manager
What’s your go-to drink after a long day of Birching?
Something citrus with Mezcal.
How do you describe your design aesthetic?
Neo Caribbean (Steaven’s Version).
What’s the best advice you ever got?
Don’t be a smartass.

Kelsea Olivia

Head of Brand

Harper Drew

Account Executive
HOW DO YOU DESCRIBE YOUR DESIGN AESTHETIC?
Simple with Neturals, Florals and Candles
DESCRIBE YOUR IDEAL DAY OFF.
Traveling with friends and family exploring a new city.
WHAT'S THE BEST PART OF YOUR JOB?
Meeting new people and having the opportunity to bring their wildest dreams to life!

Sal Racicot

VP of Sales
Describe your ideal day off.
Golfing or hiking followed by a BIG dinner.
What’s the best advice you ever got?
There are plenty of ways to get into a pool… the stairs ain’t one of them!
What's the best part of your job?
Most days we're intricately involved in crafting a major milestone in people’s lives. To be trusted in creating such a memorable day for someone and their closest friends and families is something I take extreme pride in.

Jamie Lee

VP of Corporate Sales
What’s your go-to drink after a long day of Birching?
Dry vodka martini, dirty.
How do you describe your design aesthetic?
Anthony Vaccarello. Phoebe Philo. Nicholas Ghesquiere. Gustave H.
What’s the best advice you ever got?
Generosity is the key to creating your best work.

Ready to dream something different?

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